Facedeals: New app uses facial recognition to ID you for discounts
Red Pepper — an advertising agency specializing in marketing technologies — has announced that it is finalizing testing for Facedeals, a facial recognition-marketing app. Still in its preliminary stages, the software has generated criticism from those who think this technology crosses the line. For others, however, Facedeals represents the next exciting step in customizable marketing.
If you opt into this service, Facedeals cameras will recognize your face when you pass by a store. The service will simultaneously check you into that location on Facebook and offer you customized deals based upon your Facebook history, including products you “like.”
Samara Andreson, business director at Red Pepper, said the company is always looking for new ways to connect seamlessly with the lives of consumers. “At Red Pepper, we explore technologies that can create relevant ways for marketing to intersect with consumers and their lives, as provide some added values,” she told the Daily News.
Facedeal Facedeals is an app that uses facial recognition to offer personalized marketing at participating stores.
Red Pepper discovered that only six businesses in its home city of Nashville, Tenn., were using Facebook check-ins to create consumer loyalty. They see this as a missed opportunity to enhance the lives of consumers and businesses. By using facial recognition, the company hopes to increase Facebook check-ins. But for that to happen, the consumer will need to grant Red Pepper access.
“The idea is not to invade privacy, which is a big issue right now,” Anderson said. “Your face wouldn’t be in any sort of database unless you opt into it.”
To make use of Facedeals, users activate it on their Facebook accounts and verify their recent photographs for Facedeals to identify them. This allows the app to recognize them in each participating store to offer deals customized to fit their interests.
Facedeal Facedeals offers discounts to users through facial recognition. Once you sign up for the app, it uses your Facebook photos to identify you with cameras placed in participating stores.
Not everyone is so enthused about facial recognition spreading to the retail level — PolicyMic and The Globe and Mail likened the technology to that found in the movie “Minority Report.”
Anderson says that unlike such dystopian views, the app requires voluntary acceptence and is not forced on anyone. “We’ve been pleased with the response from people who really do their homework on both sides of the argument,” she said. “I think people are certainly giving it some good thought and it’s causing some good discussion.”
Facedeals is maintaining a bit of privacy, itself. The name is just a working name. The app will come to market with a different one.
Source: Daily News